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Practical Ecommerce

  • Ecommerce Marketplace Opportunities for 2014
    Online marketplaces like Amazon and eBay allow Internet retailers to present products, market, and sell to potential customers that may have otherwise…
    - 2 days ago, 3 Jan 14, 5:26pm -
  • 3 Tactics to Reassess Paid Search in 2014
    In many ways, 2013 was a transition year for paid search. We saw the launch of AdWords Enhanced Campaigns, to more precisely target searcher intent. W…
    - 2 days ago, 3 Jan 14, 10:00am -
  • Big Data’s Impact on 2013 Holiday Sales
    The holiday season has ended and the analysis has begun to understand what worked and what did not for ecommerce merchants. Cyber Monday became the bi…
    - 3 days ago, 2 Jan 14, 7:24pm -
  • 5 Keys to Mobile Ecommerce Optimization in 2014
    Web traffic estimates from several trend analysis firms, including comScore, predict that mobile Internet traffic will outpace traffic from desktop or…
    - 3 days ago, 2 Jan 14, 10:00am -
  • For Ecommerce, 12 Social Media Essentials for 2014
    The onset of a new year is a good time to step back and analyze what worked and what didn’t with social media. Here are 12 practices that can start…
    - 4 days ago, 1 Jan 14, 3:42pm -
  • 6 Tips for Marketing to Millennials
    Millennials are the roughly 65 million Americans between the ages of 18 and 34, a coveted demographic for brands and merchants. They spend a lot of mo…
    - 5 days ago, 31 Dec 13, 10:00am -
  • Top 20 Mobile Productivity Apps of 2013
    Here is my list of the best new mobile productivity apps of 2013. There are smart calendar and meeting apps, design inspiration tools, secure communic…
    - 6 days ago, 30 Dec 13, 10:00am -
  • 2013 Top 25: Our Most Popular Posts of the Year
    As 2013 draws to a close, we’ve compiled a list of the 25 most popular Practical Ecommerce articles of the year, based on the number of page views.…
    - 9 days ago, 27 Dec 13, 2:50pm -
  • 6 Tools for Building Unique Landing Pages
    Sending all traffic to a generic landing page can be a mistake for ecommerce owners.Remember that shoppers who found your store via paid search are d…
    - 10 days ago, 26 Dec 13, 1:19pm -
  • 2014 Ecommerce Marketing Checklist
    Ecommerce marketing is a continually evolving field wherein the marketing tactics that worked last year may not be effective in the coming year.What…
    - 11 days ago, 25 Dec 13, 2:17pm -

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Exciting Commerce

  • Zulily Leading The Pack With IPO Filing
    Zulily wants to be the first online flash sales shopping club to go public. The company, founded in the US at the beginning of 2010 has announced its…
    - 88 days ago, 9 Oct 13, 6:07am -
  • K5 2013: Some thoughts
    Now that we’re back in ecomPunk HQ, with the impressions of this year’s K5 conference slowly sinking in, it’s time for a little review. The phot…
    - 17 Sep 13, 1:06pm -
  • MyPhotobook To Go For 10.5 Million Euro To The Elanders Group
    Following last year's acquisition of the German consumer photo product company Fotokasten, the Elanders Group has made a move to further extend their…
    - 15 Aug 13, 6:24am -
  • Why Index Ventures Wants a Strong Focus on Fashion
    Where is e-commerce venture capital headed to now? Index Ventures, backers of the likes of Farfetch, Nasty Gal and Privalia, is speaking very highly o…
    - 11 Jun 13, 7:16am -
  • Net-a-Porter: The Founder And Her Story On Instagram
    Net-a-Porter is one of the few e-commerce companies created by women, for women. As such it is a model example for female founders in e-commerce. The…
    - 14 May 13, 6:33am -
  • The Paradox of Choice
    Of all the topics that wander around in ecomPunk country, one that keeps coming back to me constantly is: reducing complexity, making things simple, g…
    - 10 Apr 13, 6:07am -
  • It’s time to focus on your strengths!
    This is meant to be read by all the eCommerce solution providers with enterprise focus. The ones that would love to have Zalando in their portfolio. I…
    - 8 Apr 13, 7:33am -
  • Exceed 2013: Recap
    After a long-expected shop launch, I managed to pull myself away from the project scene and fly over to Berlin to catch at least one day of the infamo…
    - 18 Mar 13, 9:03am -
  • Farfetch, Monoqi, RenéSim: Condé Nast on Shopping Spree
    Condé Nast International (Glamour, Vogue, Vanity Fair) has been issuing press releases about it's e-commerce investments on an almost weekly basis. Y…
    - 5 Mar 13, 6:26am -
  • Rakuten: Happy Commerce Versus Vending Machines
    For those interested in alternative e-commerce strategies which specifically target repeat customers, Rakuten would be a good case study. The Japanese…
    - 18 Feb 13, 7:18am -

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